5 Cultural Policy Resources in South East Europe
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07.05.2007
Akcija Sarajevo announces third policy debate of PfC-supported Kulturtregers XXL project
Kulturtreger XXL started in September 2007 with the research of problems and needs of the cultural sector in Bosnia and Herzegovina which was followed by a series of debates:

CULTURE AND TRANSITION: repositioning of new cultural actors and reform of the cultural system in BiH
CULTURE AND BUSINESS: corporate sponsorship in culture and the potential of creative industries in BiH

Kulturtregers XXL aims to initiate public debate about systematic thinking for clarifying today’s position of culture within Bosnian society.

The last debate under the title CULTURE AND DEVELOPMENT: ‘Soft power’ for the development of a brand and image for Sarajevo and Bosnia and Herzegovina takes place on May 7, 2007.

The debate starts with an AKCIJA-organised guest lecture of New Zeeland-based expert Jillian de Beer who will talk about destination management trough creativity research.

Discovering cultural tourism and eco-tourism as essential development source for Bosnia and Herzegovina is one of the hottest issues in present activities of many international development agencies active in BiH, Bosnian foreign policy institutions and Bosnian citizens at large. An actual relation to the creative capital locally existing in the country is however largely missing.

Bosnia’s rich history and culture as well as past and present achievements of its artists according to many experts represents a ‘soft power’ which can indeed be perfectly used as a motor for the country’s overall development. Today’s debate will try to answer questions about the role of arts and culture in the international promotion of Sarajevo and BiH. It shall affirm creative and innovative approaches in formulating strategies especially for tourist industry development in the cities of Bosnia and Herzegovina. Several case studies will be presented.

Panellists present at the at the debate will be: Emir Hadzihafizbegovic, Minister of Culture and Sports, Canton Sarajevo, Sabit Subasic, Head of Analysis and Planning Department, Bosnian Ministry of Foreign Affaires , Edin Smajic, Lecturer on Tourism and Creative Industries at the International University ‘Philip Noel- Baker’ in Sarajevo, Bojan Bajic from the NGO ‘Luna’ (located in the small city of Rudo which developed a creative content concept to promote Rudo to international tourists) and Jillian de Beer, international expert for strategic community brand development. The debate will be moderated by the popular American eco-activist Tim Clancy, Director of ‘Green Visions’ who has been living in Bosnia and Herzegovina for more than 10 years.

The announced debate already received much public interest. More than 100 participants (students, city officials, cultural operators, etc.) have announced their participation. The debate hence will take place in the main hall of Cinema Meeting Point from 15:00 to 18:00.

Kulturtregers XXL is supported by the European Cultural Foundation and Pro Helvetia, the Swiss Cultural Programme in Bosnia and Herzegovina
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